Request From the Financial Market for Sustainability
What is Positive Impact Investment?
Positive impact investing refers to “an investment strategy that generates financial returns but also creates positive social or environmental impact”. For the real estate market, the environmental and social issues lie in climate change and solid/airborne/liquid waste. On the other hand, values such as health and comfort, employment, inclusion and diversity, resilience against disasters, regional contribution, and regional vitalization are created.
Real estates are the base to life and industries, closely related to the source of numerous social returns, and therefore can be relied on for large scaled contributions towards SDGs which is the main target for positive impact investment. In contrast, deforestation caused by new businesses, emission of greenhouse gases, climate change, and negative impacts on the atmosphere and soil do exist. This is why positive impact investments require to analyze the positive and negative social impacts and statistically calculate the total positive impact.
The Untouched Positive Impact Investment in the Real Estate Market
Although real estates are assets that are closely aligned with people/company’s daily activities, positive impact investment is far from being normalized.
There are multiple layers between institutional investors and real estate users. Traditionally, real estate operation and management are run between landowners (operators) and the tenant’s economic relationship. Although some tenants (companies) may pursue sociability for their own customer base, this is usually separated from the real estate. The real estate itself is often not constructed to provide sociable effects related to positive impact.
In today’s real estate investment, primary focuses are set financially and/or the building’s environmental efficiency (profitability) and not on the positive impact factors that institutional investors aim to produce.
For positive impact investment to be used practically by real estates from institutional investors, a “catalyst” to produce a positive impact on investments and operations is required. Independent SDGs / ESG policies, related tradespeople, and IT tools from real estate managers and operators are examples of “catalysts”.
Now, what effects are expected to be performed in the financial industry due to this “catalyst”?
EaSyGo provides real estate owners and managers an appropriate tool in order for individuals to have a change in sustainable action, through the field of “buildings”. This service allows the “dots” and the “lines” to intertwine into an opportunity for a groundbreaking sustainable change that is made possible due to the infrastructure.
For individuals to unconsciously follow sustainable change, EaSyGo will provide the real estate users motives, measures, evaluations, and compathy. All on a personalized level for sustainable actions to be made possible.
Sustainability spreads from individuals to communities, communities to towns, and from towns to cities.